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Top 10 Online Shopping Sites in the UK For Clothes

Shop for everything from pyjamas to designer clothing at one of the UK's leading department stores. Shop for brands such as Reformation, Rixo, and Ganni, along with beauty and homewares, tech and more.

ASOS offers over 800 brands in petite tall, tall, and curvaceous styles. Influencer favourite Oh Polly stocks two-piece sets and body-con dresses while cult-favourite Nasty Gal focuses on vintage-inspired styles. BooHoo is a fast-fashion giant provides affordable womenswear.

ASOS

Established in 2000, ASOS (which stands for As Seen On Screen) was founded with fashionable shoppers in their twenties in mind. The company was able to raise funds for its initial startup by selling replicas of famous styles, like those worn by Kate Moss and Sienna Miller. After a year, Nick Robertson and Susanne Clare decided to focus on clothing because it would bring the best returns.

The ASOS website has a range of products and sizes, including maternity clothes and accessories, plus-size clothing including stationary and shoes. It also offers a variety of style guides and #AsSeenOnMe content that inspire. Customers can also create private boards and add items to their wish lists.

ASOS's mobile app offers an effortless shopping experience with saved items being synced and a quick checkout. Its app displays stock information to avoid disappointment when an item is not in availability. This feature is a great example of how retailers could make use of e-commerce technology to improve customer engagement and build brand loyalty.

George at ASDA

George, Asda's fashion brand, Energy meter was founded in 1989. It has clothing for women, men, and children. George offers a selection of clothes that are affordable and ethically sourced. Customers can purchase clothing online, at over 500 Asda stores, as well as on the George website.

The collection is inspired by the 'quiet trend and includes pieces made from cotton, linen, and silk blends. The line features slouchy suiting and ribbed knit separates and printed co-ords. Prices start at 12 pounds for a 100% Supima cotton T-shirt and go up to 77 pounds for the full suits.

ASDA George, a fast fashion retailer, designs new store plans and Miquel guidelines "generally once every six weeks". Visual Retailing's software for retail planning is employed by the company to modernize its planning process and make it more future-proof. It can now create visual merchandising layouts and briefs with unbeatable speed efficiency, efficacy, and simplicity. StyleShoots is a multi-purpose photo machine, removes garments from the background and uploads them to Visual Retailing for immediate use in VM Layouts. This can help increase the compliance of merchandising and ensure that all its stores have the identical information.

Debenhams

Debenhams, one of the UK’s oldest department store chains offers a variety of clothing and other products. It has a variety of brands, and there are regular sales and discounts. The company also provides various services to help its customers find the products they're searching for.

The first store opened in 1778 as a draper's shop in London. Over the years it has expanded into a large chain of department stores with global reach. It is a top retailer of fashion that is renowned for its exclusive brands and designer clothes. It has a large online presence.

Debenhams continues to run its online business despite some stores closing during the COVID-19 Pandemic. The company recently sold its brand and website to Boohoo Group for PS55 million. This transaction demonstrates the growing power shift from retailers burdened by brick-and-mortar investment to their more agile online counterparts. This trend is likely to continue as sales in physical stores are expected to decrease.

Topshop

Topshop is an online fashion retailer. It sells clothes for women and men and accessories. It offers different collections like Boutique, Collections, and Style. The company also offers a styling service which will recommend clothes according to the user's personality. This is a great option for fashion-conscious people or novices.

The company's fortunes have taken a turn for the worse, and now it looks like the entire Arcadia group - which includes Dorothy Perkins, Topshop and Boohoo - may be in danger of crashing (Yahoo Finance 2012). The company's fortunes turned for worse and now it appears that the entire Arcadia Group, which includes Topshop, Dorothy Perkins, and Boohoo could be heading towards collapse (Yahoo Finance, 2012).

Topshop's unique selling point was that it was the closest high-street shopper could get to catwalk style. However, this was the reason it went under. When Asos and Boohoo began offering the same trendy trends at a lower price, shoppers quit visiting the stores in a flurry.

Misguided

Missguided is a UK fashion website that sells fashionable pieces inspired by celebrity style. Its website is feminine and has a the theme of white and pink. It also showcases female models and clothing items on its webpage. Customers can enjoy free next-day shipping and a special discount for students on the website.

The site offers a broad variety of merchandise and is targeted at 16-34 year olds. The brand is a rival of Boohoo which is a fashion retailer which also sells trendy clothes to the same target audience. The website features bold headings with pictures of clothing. Boohoo lets users subscribe to their newsletter and receive updates about new products.

Nitin Pasi founded the company in the year 2000, describing its style as "Kardashianesque". In 2022, Missguided went into administration, Alpine Snap Bed and owed millions to its suppliers. The business was saved by Mike Ashley's Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

In 2006, the company was founded by Mahmud Kamani and Carol Kane, Boohoo is an online retailer of fast-fashion based in Manchester. It has customers across more than 100 countries. Its own brand Party Confetti Horses of fashion clothes is designed and made mainly in the United Kingdom. In addition to its own label the company also has brands like Pretty Little Thing, Nasty Gal, Miss Pap, and Coast.

The business model of the brand is based on a model that maximizes profits by catering to a young demographic that craves new and on-trend clothing at a low price. This demographic, which consists of those under the age of 30, represents a massive market in the world.

Boohoo employees are able to enjoy a variety of benefits such as pension plans and bonus plans. The company prioritizes employees' health by providing gyms on site as well as free healthcare cash plans and mental assistance. The company is renowned for its dedication towards size inclusivity. It offers detailed size charts for clothing to aid shoppers in finding the perfect fit.

Amazon

Amazon UK is the largest online retailer in the world. It has a broad selection of clothes, footwear and accessories. You can also purchase items for your home, groceries and tools for DIY. The site also offers a variety of international brands and products.

Other online shops worth a look include river island for trendy pieces inspired by catwalks and the fashion of celebrities, Mango for affordable yet fashionable Spanish clothes that look much higher priced than they actually are and Lavish Alice which is a go to for couture inspired designs that can be worn dressed up or casual days. The site has names such as Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its looks.

John Lewis, a department chain of stores, is a must visit for fashion lovers. Their collection includes cosmetics and cutting-edge electricals. They also have a broad selection of household products, such as unique tea caddies.