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Online Shopping Figures For the UK

Since its infancy the market for online shopping has continued to grow. This is particularly evident in the UK where e-commerce accounts for 20% of retail sales.

Many people shop online to research brands before making a purchase and 45% prefer to "buy online, then pick up in store". This is an interesting shift in consumer behaviour that bricks-and-mortar stores should take note of.

1. Online retail sales in the UK

It's not a secret that sales on retail websites have increased significantly in the UK over recent years. In fact, according to 2023's statistics, the B2C e-commerce market is set to hit almost $120 billion by the end of next year. This increase is the result of the changing shopping habits of consumers and the adoption by retailers of digital transformation technologies. Bricks and mortar shops are losing popularity as customers increasingly turn to online retailers.

In order to do this, it's essential that both omni-channel and pureplay retailers know what drives consumers to shop online. To help you do this, we've compiled a collection of retail sales figures and other statistics that are both eye-opening and informative.

Of all the retail sectors of which fashion is the most sought-after, accounting for 28% of all e-commerce sales in the UK. This is likely due to the wide variety of items and the ease of trying on clothes without leaving home. Electronics is the second most popular item, accounting for 16% of the sales on e-commerce. This is likely due to the constant need for new gadgets and a desire to keep up with the latest technology. Online sales of leisure and hobby products make up 15% of all ecommerce sales.

When asked why they shop online, vimeo 57% of respondents mentioned convenience. This is followed by 48% who pointed to price comparison and 37% said they were looking for special offers or discounts. These findings indicate that UK consumers are less influenced by price than their European counterparts, and are more focused upon convenience and a wide range.

2. Online shopping in the UK

Shopping online is now a part of daily life for many UK customers. Be it for electronic gadgets, groceries or even clothes - more than half of UK residents over 65 have made a purchase online in the past year alone. With a wide variety of payment methods available customers can also decide the best time and method for their goods to be delivered.

Accessibility, convenience, and price are among the top reasons why consumers shop online. In fact, 57% of shoppers who shop online mention convenience as the primary reason for their shopping habits. Additionally, 48% of them cited lower prices as an additional benefit and 37% noted the availability of more choices as well.

The shopping habits of UK customers are also becoming increasingly eco-conscious. For example 79% of UK online shoppers report that they recycle boxes and other packaging materials that they use in their purchases. They can take action if their orders are not packaged in an eco friendly manner.

Some consumers are looking to make their shopping experience more personal. They are not only trying to reduce their environmental impact, but also reduce their carbon footprint. For instance, 35% of UK shoppers have bought clothing or footwear from a store that has their size information on file. This allows them skip the return process and to purchase what they want faster.

It is interesting to know that UK consumers are reported to be more eager than ever to wait for online orders. This could be due to the fact that they are used to the slower delivery times and have a better understanding of the time it takes for an item to arrive in the mail.

3. Online shopping in the UK by age group

Online shopping is very popular in the UK. The most popular purchases are clothes and accessories, followed by food items, and finally media such as music and movies. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. This is because consumers find these events very convenient. Comparisons of prices and products are also possible when making these purchases.

It is essential to realize that online shoppers are diverse. This makes it vital for ecommerce companies to understand the demographics their customers are searching for when buying products. It is also essential to understand how much time each group of shoppers spends online. For instance the younger generation is far more likely to shop on mobile devices than any other age group. This is due to the fact that this age group is busy and uses multiple devices to complete online tasks.

The older generations are more conservative in their purchasing habits and less influenced by online advertisements. They are also more likely to visit high street stores to look at and feel products prior to making purchases. However, this doesn't mean they don't shop online because the convenience and ease of online shopping remains attractive to them.

Another important aspect to take into consideration when it comes to online shopping is that the older generation is more likely to anticipate and demand free delivery on all their purchases. They are also more likely to abandon carts if shipping costs seem excessive. Furthermore, as many as 61% of over 55s claim that they will add more items to their cart in order to reach a free delivery threshold.

4. Online shopping in the UK in accordance with gender

In the UK both genders are equally likely to shop online. Women are more likely than men to make big purchases such as electrical appliances and furniture. Both groups tend to spend more on clothing, home and garden products consumer electronics, as well as cosmetics and health products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of shoppers were influenced by the response of retailers to the COVID-19 crisis. 69% of these shoppers searched for brands that were supportive and collaborated with their local communities.

The most sought-after online shopping items in the UK are shoes and clothing. In fact 62% of British women who shop online bought these items by 2020. However the online sales don't just apply to the clothing sector, vimeo with a variety of other products on sale, including jewellery, kitchenware, and sports equipment.

Shopping online has become increasingly popular to find most affordable deals. Some analysts estimate that by 2024 online sales could make up more than a third of all retail sales.

Some retailers are struggling with the rise of online shopping while others are flourishing. In particular, online sales are booming for fashion, health and beauty, home and gardening as well as consumer electronics.

The trend of buying these products online is expected to continue increase in the years ahead. With the number of people who have access to the internet increasing It is expected that more customers will opt for online shopping in the coming years. With the increasing popularity of this method of shopping, it is crucial for retailers to ensure that their websites are optimized for mobile devices and provide a simple and secure checkout process.

5. Online shopping in the UK by region

The UK is one of the top European eCommerce markets. The majority of its customers are influenced convenience, price and a variety of goods when they shop online. These factors make it a perfect opportunity for retailers to build their online presence and offer an effortless shopping experience online.

During the COVID-19 epidemic, online sales increased dramatically because consumers were looking for secure and convenient alternatives to instore purchases. This trend has continued after the pandemic as consumers continue to embrace shopping online as an alternative.

Shopping online is a significant part of UK retail, and some estimates suggest that it will make up a third of retail sales by 2024. This increase is the result of the growing acceptance of e-commerce by customers and technological advancements.

In the UK 57% of shoppers who shop online say convenience is the primary reason for them to shop online. The 48 percent who claim it's easier to find bargains and special offers and the 37% who say there's a wider selection of merchandise available online are behind. This contrasts with Europe where a larger proportion of shoppers stated lower prices as the key driver for their choice to shop online.

Online shoppers are also eager to test new brands and products. Online customers are willing to try new products and brands. Half of consumers are willing to do so when they shop on marketplaces like Amazon. Buy now pay later checkouts are a favorite option for UK shoppers with 29% of online shoppers using a buy now pay later option over the last year.

Additionally, a robust online return policy is an essential aspect of the e-commerce landscape for the UK. The majority of online shoppers (59 percent) will check a retailer's returns policy before purchasing, and a majority will expect the retailer to be responsible for both arranging and paying for return shipping.