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online shopping top 7 Shopping Figures For the UK

The online retail market has been growing continuously since its humble beginnings. This is especially evident in the UK where e-commerce accounts for 20% of all retail sales.

Many shoppers use online shopping to research brands prior to purchasing and 45% of them prefer to "buy online, pick up in store". This is an interesting shift in the way people shop that bricks-and-mortar stores should be aware of.

1. Online retail sales in the UK

It's not a secret that sales on retail websites have risen dramatically in the UK in recent years. According to 2023 statistics the B2C market for online shopping is expected to reach $120 billion by the end of the year. This growth is driven by shifting consumer habits and the use of digital transformation technologies by retailers. Bricks and mortar shops are losing popularity as customers increasingly turn to online retailers.

With this in mind, it's crucial for both pureplay and omni channel retailers to understand what drives consumers to buy online. To assist you in this, we've created an assortment of sales figures and stats that are both eye-opening as well as informative.

Of all the retail industries, fashion is the most popular, accounting for 28 percent of all sales made through e-commerce in the UK. This is likely due to the wide selection of products and the ease of trying on clothes without leaving home. Electronics comes in second, with 16% of all the sales made through e-commerce. This is probably due to the constant demand for new gadgets and the need to stay up-to-date with latest technology. Hobbies and leisure items are also a popular purchase on the internet, accounting for 15% of all online sales.

When asked what drives customers to shop online shopping figures uk, 57 percent of UK customers cited convenience as the primary driver. This is followed by 48% who mentioned price comparison and 37% indicated they were seeking special discounts or offers. These results indicate that UK shoppers are less price-driven than their European counterparts, and are more focused on convenience and a wide product selection.

2. Online shopping in the UK

Online shopping is becoming a part of the daily routine for many UK consumers. It doesn't matter if it's for groceries, electronics or even clothes - more than half of UK residents over 65 have made an online purchase in the last year. With a wide variety of payment options buyers can also pick how and when they want their purchases to be delivered.

Accessibility, convenience, and price are among the top reasons shoppers shop online. In fact 57% of shoppers who shop online say that convenience is the primary reason for their shopping habits. Then, 48% cited lower prices as an additional advantage, while 37% cited the availability of more options.

Online shopping habits of UK customers are also becoming more eco-conscious. For instance 79 percent of UK online shoppers report that they recycle boxes and other packaging materials that they use in their purchases. They might even take action if they feel their deliveries are not coming in environmentally friendly packaging.

Certain consumers want to make their shopping experience more personal. They are not only trying to reduce their environmental impact, but also reduce their carbon footprint. For instance 35 percent of UK customers have purchased clothing or footwear from a retailer with their size information on the file. This allows them to skip the return process and get what they want faster.

It is interesting to know that UK customers are reported to be more willing than ever to wait for online orders. This could be because they are more used to the slower delivery times and are more aware of the time it takes for the item to be delivered via the mail.

3. Online shopping in the UK according to age group

Shopping online is a huge hit in the UK. Accessories and clothing are the most popular items followed by food items, and media like music and movies. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. This is due to the fact that customers find these sales to be extremely convenient. It is also simple to compare prices and products on the internet when making these kinds of purchases.

It is essential to realize that online shoppers are a diverse group. This is why it is crucial for e-commerce businesses to know the type of customer they are seeking when they purchase products. Additionally, it is also important to be aware of how much time each age group is spending shopping online. For instance the younger generation is more likely to purchase on mobile devices than any other age group. This is due to the fact that the younger generation is time-poor online shopping figures uk and will make use of multiple devices to complete online tasks.

The older generations however tend to have more conservative purchasing habits and are less influenced by online advertising. They also prefer to go to high-street stores to experience products before making a purchase. But this doesn't mean they will not buy online because the convenience and stress-free nature of online shopping is still attractive to them.

Another interesting aspect to think about when it concerns online shopping is that older generation is more likely to anticipate and demand free delivery on all of their purchases. Additionally they are more likely to abandon their shopping carts if they think that shipping costs are too high. Furthermore, as many as 61% of those over 55 claim that they will add more items to their cart in order to reach a free delivery threshold.

4. Online shopping in the UK according to gender

Both genders in the UK are equally likely to purchase items online. However women are more likely to make large purchases, such as furniture or electrical appliances, than men. Both groups are more likely to purchase fashion cosmetics, health and beauty products as well as home and garden and consumer electronics.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies, 70% of shoppers were influenced by the response of retailers to the COVID-19 crisis. 69% of these consumers were looking for brands that backed and collaborated with their local community.

The most popular online shopping items in the UK are footwear and clothing. In fact 62% of British women who shop online bought these items by the year 2020. Online sales are not only limited to clothing. Other items like kitchenware, jewelry, and sports items are also available.

Online shopping is becoming increasingly popular to find the most affordable bargains. In fact, some analysts have predicted that e-commerce sales will make up nearly one-third of all retail sales by 2024.

Some retailers are struggling with the rise of online shopping websites clothes shopping while others are prospering. Online sales are increasing in fashion, health and wellness, home and garden, and consumer electronics.

The trend for buying online for these items is likely to continue to grow in the years ahead. With the number of people with access to the internet continuing to increase, it is anticipated that more people will turn to online shopping in the near future. As online shopping grows more popular, merchants must ensure that their websites are optimized for mobile devices. They should also provide an easy and secure checkout process.

5. Online shopping in the UK by region

The UK is a top European ecommerce market. When it comes to online shopping the British consumers are mostly influenced by price, convenience and the wide variety of products. These factors make it a perfect opportunity for retailers to invest in their online presence and offer a seamless online shopping experience.

In the COVID-19 pandemic online sales increased dramatically because consumers were looking for secure and convenient alternatives to in-store purchases. This trend has continued post-pandemic, as consumers continue to embrace online shopping as an attractive alternative.

Shopping online is a significant component of UK retail and certain estimates suggest that it will account for a third of retail sales by 2024. This growth is a result of the growing acceptance of e-commerce by consumers as well as technological advancements.

In the UK 57% of shoppers who shop online say convenience is the primary factor driving them to shop online. The 48 percent who claim it's easier to find deals and special deals, and the 37% who say there is a greater range of items available online are behind. This is in contrast to Europe where a higher percentage of consumers stated lower prices as the primary reason for their purchase online.

Consumers are also open to trying new brands and products when they shop online. About 25% of online shoppers have bought items they've never purchased on the high-street previously, and a majority are willing to test new items when purchasing from the marketplaces like Amazon. UK shoppers are in love with the buy now, pay later checkouts. 29 percent of online shoppers have made use of this option in the last year.

A robust return policy on the internet for the UK is also a key aspect of e-commerce. The majority of online buyers (59 percent) will look up the returns policy of a retailer prior buying, and nearly half will expect the seller to be responsible for both the return and payment shipping.