A Step-By Step Guide For Choosing The Right Marketing Content > 자유게시판

Marketing Content Examples For B2B Businesses

The best marketing content marketing for b2b is emotional. It delivers new ideas and insights that help people to solve their problems.

The best marketing content is engaging, whether it's an eye-catching video or a precise white paper. It provides value to its audience and achieves its branding goals. Learn from these eight branded examples of content that are done right:.

Blog Posts

Blog posts are a good way for companies to share their thoughts, insights and stories. They can cover any topic or issue and are typically educational in nature. They may include audio, video, polls or images to make the content more interesting. This improves on-page SEO (search engine optimization).

The process of creating blog posts that are high-quality begins with conducting market research to find and confirm some important facts about your target audience. Once you have a clear knowledge of your target audience and your target audience, you can begin brainstorming and writing.

The most popular kinds of blog posts include how-to posts, listicles as well as infographics and curated collections. These types of blog posts ensure that your website is filled with variety and has the quality your visitors expect from you.

A how-to blog post like this one can help your audience learn new techniques and help them resolve an issue. This makes it a crucial piece of marketing content that keeps your audience interested. A curate collection is a specific kind of blog post that includes several real-world examples to demonstrate a point. This type of blog post could also be used as a marketing tool to increase brand recognition and credibility.

Case Studies

Case studies may not be as exciting like a viral post however they're one of the most powerful marketing pieces you can create. They're great for showcasing your expertise and building trust with potential customers. A great case study is designed to help your audience solve an issue by demonstrating how your company's product or service helped a customer resolve a similar issue.

Use videos and infographics to make your case study more engaging. But be careful not to transform them into advertisements, as this will detract from the credibility of your brand. Focus on creating resources that help and inspire your readers.

You can also use case studies to showcase testimonials from clients and user-generated content. This helps build trust and makes your website more credible. UGC is most efficient when it is backed up by data.

White Papers

White papers, unlike feature articles and blogs, are usually longer and provide more research and information. B2B brands use them to demonstrate thought leadership or provide a unique perspective to help customers make buying decisions, learn more about a particular industry, or solve problems for their business.

They are a great method of building trust with casual readers, and positioning businesses as experts in their area of expertise. They can also help potential customers move through the sales funnel.

White papers can take many forms but the most effective ones are tailored to specific audience. This means that everything from your tone of voice to distribution strategy should be designed to appeal to your ideal reader.

White papers are often used to communicate research findings. However, it is easy for them to drift away from the field of practical application into the realm of theoretical. To avoid this, backgrounders and problem-solving white papers must include some form of success story to keep readers engaged. White papers are also increasingly using interactive designs. They allow readers to filter tables and charts to focus on only the information that they want. This makes it easier for the reader to understand and move through the sales channel.

Videos

Videos are an excellent way to engage your audience. They are also a great method of marketing in a dynamic, interactive manner. They are great for capturing the attention of your customers and conveying complicated concepts.

Instructional videos, tutorials, and demonstrations are some of the most popular types of video. These videos are designed to educate your customers about your products and increase their loyalty.

These videos can be used to showcase the expertise of your company and can also be used as an article for your blog or in a sales presentation. These videos can be an excellent way to connect with your target audience. Particularly if they are relevant and relate to current events or cultural movements.

You can use testimonials to build trust in your brand and entice new customers. You can ask your current customers to share their experiences with your brand or go onto Reddit and organize an AMA (Ask Me Anything) session. You can also create screen share videos and how-to videos that are focused on specific issues. For instance, if have an e-commerce platform that helps small to medium-sized businesses run their online store, name your video "How to Create a Shopify Store". This will help it rank in search engines.

Testimonials

Testimonials can be used as social proof that helps people feel more confident about the credibility of a business. They can be found in text or video form and are a powerful tool to boost sales and enhance a company's online image.

Testimonial content is useful because it focuses attention on the needs of the client and how a company's product or services solved their problems. It also helps establish credibility for the company since it demonstrates that others have used the product and found it useful.

If you decide to use testimonials make sure that they include the name, business name, and title of the person. This will boost their credibility. Make the testimonials as personalized as you can by adding a face. This will also help create an emotional connection between the brand and its customer.

While some businesses prefer to have a separate testimonials page however, you can also add them to other pages of the website. For instance when a testimonial is about an item you can show it on the product's check-out page. This will stop a testimonials section from being less frequented than other pages, while still offering the same social proof.

Interactive Landing Pages

Using interactive elements on landing pages increases the engagement of visitors on average. This type of content can help your brand achieve the goal of converting visitors into leads. Interactive pages are more enjoyable than static pages that have the usual signup form and marketing content.

In this interactive landing page for Mooala dairy-free milk, the brand employs an approach that is playful to convey its product's benefits while keeping the visitor interested. The landing page also has a simple form with multiple options for signing up, shortening the process of conversion even more.

This interactive landing page from TransferWise is another example. The first screen makes use of real-life examples and social proof to convince potential customers that the service is worth it. The second screen lets them to fill out a simple form to find out more about how the product functions.

A landing page is an excellent option for B2B marketers to build an email list. You can offer a no-cost eBook, webinar, free trial, or any other content that will entice your customers to sign up for their contact details.

Headache Trackers

Content should inform consumers about headache triggers, and the best ways to treat them, at the consideration stage. Examples include infographics that provide information on the most common causes of headaches, or white papers that present exclusive research into the science behind headache remedies. White papers usually require users to provide their email address as a condition of access. This helps build trust and authority for the brand among potential customers. Minen states that headache trackers, apps that allow users to monitor their levels of stress and food intake, could be beneficial for the consideration stage. However, users must be careful about drawing conclusions based on the data from the tracking system, she advises. It may not be a true reflection of triggers for headaches.